Venus Corp

question 71

Multiple Choice

Venus Corp.a high-technology, gadget-making company has introduced a gaming console with attractive features. Even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it.In order to create demand, Venus Corp.should:

• A)price the console extremely high.
• B)create its own set of technical standards.
• C)ensure that there are adequate complementary products.
• D)use minirnalistic and subtle advertising and marketing strategies.
• E)avoid licensing the format to other companies.

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Definitions:

Introductory Approach

A method or strategy used at the beginning of a process, presentation, or interaction to establish a foundation or context.

Customer Benefit Approach

A sales technique that focuses on presenting how a product or service meets the specific needs or adds value for the customer.

Hand-Blown Glass Candleholders

Artistic pieces created by inflating molten glass into a bubble through a tube to form unique candleholders.

Showmanship

The skill of presenting something, especially a performance, in an attractive manner to captivate the audience.