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A fragmented industry is composed of a large number of small and medium-sized companies.
Controlled Motivation
Motivation that is externally controlled, such as when one is motivated to obtain a desired consequence or extrinsic reward.
Motivation
The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.
Intrinsic Motivation
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
Extrinsic Motivation
Motivation driven by external rewards such as money, fame, grades, or praise, which stands in contrast to intrinsic motivation, which is driven by the enjoyment or interest in the activity itself.
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