Customers Who Have a Practical Interest in Using a New

question 79

Multiple Choice

Customers who have a practical interest in using a new technology in the future and who are willing to experiment and envision new uses for the technology are called:

• A) early adopters.
• B) the early majority.
• C) innovators.
• D) laggards.
• E) the late majority.

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Definitions:

Ouija Board

A flat board marked with letters, numbers, and other symbols, used to attempt communication with spirits through a movable indicator or planchette.

Reasonably Priced

Items or services offered at a price that is considered fair and affordable.

Endowment Effect

The psychological phenomenon where individuals value an owned object higher than its market value.

Natural Talent

Inborn abilities or aptitudes that an individual possesses, often manifesting as exceptional skills or competencies in specific areas.