John, a Technology Enthusiast, Is Often Willing to Pay Premium

question 69

Multiple Choice

John, a technology enthusiast, is often willing to pay premium prices to be one among those who have new versions of software packages.John most likely belongs to the group of customers.

• A)laggard
• B)early majority
• C)early adopter
• D)late majority
• E)innovator

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Definitions:

Units

Units are individual portions or segments of a whole, such as items produced, sold, or analyzed in a specific context, serving as a basic measure of quantity.

Advertising Budget

The sum of funds designated for the promotion of a brand, product, or service within a certain time frame.

Net Operating Income

A company's profit after subtracting operating expenses, excluding interest and taxes.

Monthly Sales

The total revenue generated from the sale of goods or services in one month.