Differentiation Allows a Company To

question 69

Multiple Choice

Differentiation allows a company to:

• A)respond to demands of deep price demands from powerful buyers and still make money.
• B)lower its cost structure.
• C)charge a premium price for its good or service.
• D)charge low prices and still make profits. E)initiate a price war in order to grow volume and drive its weaker rivals out of the industry.

---

Definitions:

Consistency

The uniformity and reliability in how a product, service, or brand presents itself and performs over time, contributing to customer trust.

Heterotypic Continuity

The reflection of the consistency of fundamental differences in personality that changes with age; e.g., the emotionally fragile child will act differently than the emotionally fragile adult, but the underlying trait is the same.

Childhood Temperament

The inherent personality traits and behavioral styles that are observable in early childhood.

Positive Emotionality

The tendency to experience positive emotions like happiness, joy, and enthusiasm frequently and intensely.