Market Segmentation Refers to the Process of Subdividing a Market

question 72

True/False

Market segmentation refers to the process of subdividing a market into clearly identifiable groups of customers with similar needs, desires, and demand characteristics.

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Definitions:

Organic Product

A chemical compound or substance that has been synthesized through an organic reaction, which can include a wide variety of chemical species.

Reaction

A process in which one or more substances, the reactants, are converted to one or more different substances, the products, via a chemical change.

Dilute Acid

An acid solution that has a low concentration of hydrogen ions compared to its amount of solvent, typically water.

Protonation

The addition of a proton (H+) to an atom, molecule, or ion, usually resulting in a positively charged species.