A Market Segment Consists of a Group Of

question 71

Multiple Choice

A market segment consists of a group of:

• A) similar products.
• B) customers who have similar needs.
• C) products that are considered obsolete.
• D) diverse products produced by the same manufacturer.
• E) customers who have diverse needs.

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Definitions:

Unprofitable Segment

A division or business unit within a company that does not generate profits and may incur losses.

Plant Assets

Long-term tangible assets that are used in the operations of a business and are not intended for resale, such as machinery, buildings, and land.

Differential Revenue

The difference in revenue generated from two different business decisions or periods, used to analyze the financial impact of those decisions.

Alternative Proposed Use

A potential use of resources or assets under consideration as an option different from their current application.