When a Company Targets a Certain Segment or Niche, and Customizes

question 64

Multiple Choice

When a company targets a certain segment or niche, and customizes its offering to the needs of that particular segment through the addition of features and functions, the company is pursuing a _____ strategy.

• A) broad low-cost
• B) broad differentiation
• C) product substitution
• D) focus low-cost
• E) focus differentiation

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Definitions:

Lesbians

Women who are emotionally, romantically, or sexually attracted to other women.

Lovers

People who have a romantic or sexual relationship with each other.

Friends

Individuals with whom one shares a bond of mutual affection, typically exclusive of sexual or family relations.

Conventional Aesthetics

Traditional principles and standards of beauty accepted by a majority within a culture or society.