Horizontal Integration May Be Thought of As

question 4

Multiple Choice

Horizontal integration may be thought of as:

• A) moving into a new unrelated industry.
• B) giving control to suppliers.
• C) gaining control of distributors.
• D) staying inside the industry in which the company currently operates.
• E) combining functional units within the company.

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Definitions:

Cultural Relativism

Cultural relativism is the principle that an individual human's beliefs and activities should be understood by others in terms of that individual's own culture.

Ethnocentrism

is the belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a devaluation of other cultures.

Cultural Production

The creation, dissemination, and consumption of goods and services that reflect and reinforce a society's values, beliefs, and practices.

Globalization

The process by which businesses, cultures, and societies become interlinked and integrated due to advances in transportation, communication, and technology.