Examlex
What is the correct spelling of the term that means an inflammation of the pharynx?
Personal Selling
A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.
Publicity
The act of gaining public attention or visibility for a person, product, or organization, often through the media.
Push Strategy
Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
Promotional Mix
A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.
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