The Amount of Information a Communication Medium Can Carry and the Extent

question 50

Multiple Choice

The amount of information a communication medium can carry and the extent to which the medium enables the sender and receiver to reach a common understanding is known as _____.

• A) nominal information
• B) information richness
• C) information inadequacy
• D) information overload
• E) information distortion

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Definitions:

Substitutes

Goods or services that can be used in place of each other, fulfilling similar needs or desires.

Price Elasticity

An indication of the extent to which the demand or supply of a product alters following a variation in its price.

Substitutes

Products or services that can be used in place of each other, where the increase in price of one leads to an increase in demand for the other.

Complements

Items or services used together, where the use of one increases the demand for the other.