Examlex
A furniture company is trying to keep the costs of the company low by switching its suppliers and ordering materials in larger quantities in order to reduce overall costs. The company is employing a _____.
Attractiveness
A subjective quality that makes something appealing or desirable to individuals.
Coercive Appeal
A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.
Flattery Appeal
A persuasive technique in marketing that uses compliments or flattery to influence the behavior or opinions of the target audience.
Fear Appeal
A persuasive message that attempts to arouse fear in order to divert behavior through the threat of harm or danger.
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