Though a Company's Netbook Prices Are Higher Than Other Netbooks

question 17

True/False

Though a company's netbook prices are higher than other netbooks with the same configuration, the company offers features that are exclusive only to its netbooks.The company is following a differentiation strategy.

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Definitions:

Differentiate

The act of distinguishing or distinguishing between two or more things, often used in mathematics to describe the process of finding a derivative.

Affiliate

To officially attach or connect to an organization or a body.

Identification

The process of associating oneself with specific groups, roles, or causes, or recognizing something as being certain or belonging to a particular category.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or culture.