Selling to a Foreign Organization the Rights to Use a Brand

question 68

Multiple Choice

Selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits is referred to as:

• A) licensing.
• B) franchising.
• C) strategic alliance.
• D) exporting.
• E) importing.

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Definitions:

Structural Power

Power that organizes and orchestrates the systemic interaction within and among societies, directing economic and political forces on the one hand and ideological forces that shape public ideas, values, and beliefs on the other.

Systemic Interaction

The complex interplay among components within a system, where changes in one part can affect the entire system in a structured and often predictable way.

Mass Migration

Large-scale movements of people from one geographical location to another, often driven by factors such as conflict, natural disasters, or economic opportunities.

Foreign-born Immigrants

Individuals who were born outside of the country in which they currently reside, having moved from their country of origin.