Examlex
What are the three steps in the planning process?
End-use Segmentation
A marketing strategy that involves dividing the market based on how consumers intend to use the product.
Interpersonal Determinants
Factors that influence social interaction and relationships, including communication skills, attitudes, and behavioral patterns.
Motivational Influences
Factors that drive an individual to act or behave in a certain way, often related to the fulfillment of needs, desires, or goals.
Cultural Influences
The impact of societal norms, values, beliefs, and practices on an individual's behavior, perceptions, and decisions.
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