An Effective Method of Increasing the Reliability of Content Analysis

question 39

Multiple Choice

An effective method of increasing the reliability of content analysis is to

• A) use a standardized coding scheme
• B) use a single coder to interpret the data
• C) use two or more coders to interpret the data
• D) a and c

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Definitions:

Line-and-Staff Structure

An organizational framework combining direct revenue-producing roles (line) with supportive roles (staff) to provide expertise and advice.