What Is Meant by the Term "Invisible College

question 13

Multiple Choice

What is meant by the term "invisible college"?

• A) a college that offers extension or correspondence courses
• B) a group of scientists who communicate among themselves about research in a particular area of science
• C) a panel of judges who evaluate the worth of colleges and universities
• D) a panel of judges who evaluate the worth of research report

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Definitions:

Discrimination

Discrimination is unjust or prejudicial treatment of individuals based on characteristics such as race, gender, age, or sexual orientation.

Peripheral Route

A method of persuasion that uses low elaboration—where people minimally process the message. This method usually results in development of weaker attitudes.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Central Route

A method of persuasion that uses high elaboration—where people pay attention to the arguments and consider all the information in the message. This method usually results in development of stronger attitudes.