An Advertiser Is Interested in the Effects of Color and Size

question 32

Multiple Choice

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?

• A) one-variable within-subjects
• B) between-subjects factorial
• C) within-subjects factorial
• D) mixed factorial

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Definitions:

Total Asset Turnover

A financial ratio that measures a company's ability to generate sales from its assets by comparing sales to total assets.

Average Sale Period

The time it takes to convert your inventory into sales, usually expressed in days.

Average Sale Period

The average sale period is the average time taken to convert inventory into sales, often used to assess the efficiency of a business's inventory management.

Average Collection Period

The average time it takes for a company to receive payments owed by its customers, indicating the effectiveness of its credit and collection policies.