Examlex
An independent variable always has at least two
External Locus of Control
The belief that one's successes or failures result from external forces beyond personal control.
Performance Risk
The risk that a product or service will not perform to satisfactory standards, potentially leading to customer dissatisfaction or financial loss.
Reference Group
refers to a group that individuals compare themselves to for self-evaluation, which influences their beliefs, behaviors, and attitudes.
Determinant Attributes
Key features or characteristics of a product or service that influence the buyer's decision to purchase.
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