The Return on Common Stock Is Made Up Of

question 6

Multiple Choice

The return on common stock is made up of:

• A) a dividend payout and a dividend yield.
• B) a capital gains yield and a dividend yield.
• C) the present value of the future price.
• D) stock yield and capital gains yield.
• E) required return and dividend yield.

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Definitions:

Sales Promotion

A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.

Promotion

Activities designed to increase the sales of a product or service, often through advertising or incentives.

Sales Promotion

Marketing activities aimed at boosting sales and strengthening brand loyalty by offering short-term incentives to customers.

Promotional Mix

A combination of marketing tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to achieve communication objectives.