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The Stopler-Samuelson Theory suggests that
Profitability
A financial performance measure indicating the degree to which a company or business makes more money than it spends.
Satisfying Customer Wants
The process of identifying and fulfilling the needs, desires, or preferences of customers through products or services.
Product Innovation
The development of new or significantly improved goods or services to meet consumer needs or open new markets.
Four Ps
A marketing model that identifies and optimizes the four key elements of marketing: Product, Price, Place, and Promotion.
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