Examlex
Which of the following ended affirmative action practices at the University of Texas law school?
Sender
The firm from which an IMC message originates; the sender must be clearly identified to the intended audience.
Individual Receivers
Pertains to the specific audience members or target demographic who receive and interpret a communicated message.
Top-Of-Mind Awareness
A prominent place in people’s memories that triggers a response without them having to put any thought into it.
Consumers
Individuals or households that purchase goods and services for personal use.
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