Which of James David Barber's Presidential Personality Types Do Scholars

question 94

Multiple Choice

Which of James David Barber's presidential personality types do scholars believe is best for a president?

• A) active-negative
• B) active-positive
• C) passive-negative
• D) passive-positive

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Definitions:

International Firm

A company that engages in business activities across national borders.

Extension

In marketing, refers to expanding a product line or brand by introducing additional items or categories.

Marketing Strategy

The means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

Global Brand

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.