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Seeing human decisions as a mix of rational and irrational inputs is a tenet of
Average Revenue
The total revenue divided by the quantity sold, representing the amount of revenue generated per unit of output sold.
Marginal Revenue
The increase in revenue that results from the sale of one additional unit of a product or service.
Natural Monopoly
A market situation where due to high fixed costs or unique production processes, one provider can supply a product or service more efficiently than multiple competitors.
Average Total Cost
The total cost of production divided by the total output or quantity of goods produced.
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