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What is a joint probability?
Message Map
A strategic tool used to align messaging across various channels to ensure consistency and clarity.
Strategic Plan
A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Designated Hashtag
A specific hashtag created and used by a brand or campaign to unify and track conversations and content related to them on social media.
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