After a 2 X 2 Factorial ANOVA Has Been Used

question 74

Multiple Choice

After a 2 x 2 factorial ANOVA has been used to determine that a statistically significant relationship exists between the dependent variable and an independent variable,a(n) ____ can be calculated to indicate the strength of the relationship.

• A)t²
• B)Tukey's HSD
• C)eta²
• D)critical difference

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Definitions:

Co-branding

A marketing strategy that involves a partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.

Single Product

A focus or strategy based on offering one product or a very limited range of products to customers.

Equity

The value of an ownership interest in a company, represented by the portion of the company's assets remaining after liabilities have been subtracted.

Cannibalization

A decrease in the sales, revenue, or market share of an existing product due to the launch of a new product by the same manufacturer.