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Since variability due to individual differences is extracted from the dependent variable as part of the correlated groups t test procedure,a correlated groups t test will usually be more powerful than a corresponding independent groups t test.
Cost Per Action
A digital advertising payment model where advertisers pay for a specific action, such as a sale, click, or form submission, tied directly to their advertisement.
Cost Per Click
A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.
Cost Per Thousand
A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.
Performance Measure
A quantifiable indicator used to assess how well an individual, system, or organization is achieving its objectives or targets.
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