The Use of Random Sampling Procedures

question 129

Multiple Choice

The use of random sampling procedures:

• A)guarantees that a sample will be representative of the population
• B)does not guarantee that a sample will be representative of the population
• C)will sometimes yield nonrepresentative samples
• D)both b and c are correct

---

Definitions:

Personal Selling Process

A sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.

Qualified Prospects

Potential customers who have been researched and evaluated and are deemed to have a high likelihood of becoming buyers.

New-business Salespeople

Sales professionals specialized in identifying, engaging, and converting prospects into new customers, vital for business growth and market expansion.

The Approach Step

A phase in a process or strategy that involves moving towards a specific goal or objective through planned actions.