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A Variable Is a Phenomenon That Takes on Different Values,or

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A variable is a phenomenon that takes on different values,or levels.


Definitions:

Salience

Salience refers to the prominence or importance of an object, concept, or entity within a particular context.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.

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