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An argument that supports the contribution-margin approach is the fact that most marketing phenomena are highly interrelated.
Activity Base
A measure used as a basis for allocating costs in activity-based costing, relating costs to the activities that drive the need for those costs.
Revenue
The total amount of income generated by the sale of goods or services related to a company's main operations.
Investment Turnover
A ratio measuring the ability of a company to generate sales or revenue from its investments, usually indicating how efficiently the investments are used.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.
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