Which of the Following Statements About the Control and Strategic

question 3

Multiple Choice

Which of the following statements about the control and strategic criteria used to decide between using independent agents or an internal sales force is true?

• A) Independent agents are especially good at cultivating and servicing new accounts
• B) Customer loyalty to the independent agent can make it difficult to replace an agent with an internal sales force
• C) When sales are below manufacturer's expectations, the manufacturer immediately knows that the blame lies with the independent agent
• D) It is as easy to monitor an independent agent as it is to monitor an internal sales force
• E) Independent agents are viewed as more effective over the long-run than internal sales forces

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