Bianca Sells a Wide Variety of Products

question 44

Multiple Choice

Bianca sells a wide variety of products.Once she has established a relationship with a customer,she often tries to sell whatever products she thinks the customer might be interested in.Bianca practices

• A)Customer value selling
• B)Cross-selling
• C)Return on customer investment selling
• D)Efficient consumer selling
• E)Integrated marketing

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Definitions:

Income Elasticity of Demand

A measure of how much the quantity demanded of a good changes as a consumer's income changes.

Consumers' Incomes

The total amount of money earned by consumers, which affects their purchasing power and demand for goods and services.

Proportionately Faster

Implies a rate of increase or growth that exceeds another in relative terms, not just in absolute numbers.

Income of Consumers

Refers to the total earnings received by individuals or households, including wages, salaries, benefits, and returns from investments.