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A Sales Manager Follows Up a Complaint from a Key

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A sales manager follows up a complaint from a key customer with a letter to that customer.The letter describes the nature of the complaint and what the organization plans to do to resolve the situation and prevent its future occurrence.The sales manager's choice of a communication medium for the message is influenced by:


Definitions:

Dividend Yield

Dividend yield is a financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Capital Gains Yield

The percentage increase in the market price of an asset over time, excluding dividends.

Annual Dividend

The total dividend payments issued to shareholders by a company in a year.

Risk Premium

The return in excess of the risk-free rate of return that an investment is expected to yield, compensating investors for taking on additional risk.

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