Supermarket Managers Who Use Scanners on the Checkout Counters to Track

question 72

Multiple Choice

Supermarket managers who use scanners on the checkout counters to track inventory levels of their products are using a(n) _______________ system.

• A) group decision-support
• B) artificial intelligence
• C) expert
• D) operations information
• E) transaction-processing

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Definitions:

Social Influences

the effects that the words, actions, or presence of other people have on an individual's attitudes, beliefs, values, or behaviors.

Real Need

A genuine necessity or requirement that drives individuals or organizations to seek solutions or fulfillments.

Individualized Segmentation

A marketing strategy that involves dividing the market into segments based on individual customer preferences, behaviors, or needs.

Differentiated Marketing

A marketing strategy where a company targets several market segments with a unique marketing mix for each, catering to the specific needs of those segments.