Examlex
According to the expectancy theory,high motivation will occur when:
Sender's Message
The information or intended communication transmitted from the sender to the receiver in the process of communication.
Receiver
The party in a communication process that receives the message sent by the sender.
Marketing Communications
The various methods and channels a company uses to communicate with its target market, including advertising, public relations, and social media.
Aida Model
A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.
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