PepsiCo Purchased KFC So That It Could Replace Coke Products

question 91

Multiple Choice

PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This is an example of a _________ strategy.

• A) horizontal integration
• B) vertical integration
• C) low-cost
• D) global
• E) diversification

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Definitions:

Functional Status

An individual's ability to perform normal daily activities required to meet basic needs, fulfill usual roles, and maintain health and well-being.

Culture

The shared values, customs, beliefs, and practices of a group of people that shape their way of life and social behaviors.

Piaget

Jean Piaget, a Swiss psychologist known for his pioneering work in child development, particularly his theory of cognitive development.

Preoperational

A stage in cognitive development, according to Piaget, where children are unable to perform operations and display egocentric thinking.