When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

question 2

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business,it was pursuing a ______________ strategy.

• A) vertical integration
• B) market penetration
• C) diversification
• D) market development
• E) low-cost

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Definitions:

Total Liabilities

The combined amount of all debts and obligations a company owes to outside parties at a given time.

Total Assets

The aggregate of all assets owned by an entity, both current and non-current, as recorded in the financial statements.

Accounts Receivable

Amounts owed to a business for services performed or goods delivered.

Percentage Increase

A measure of how much a certain quantity grows over a specific period, expressed as a percentage of the original amount.