Managers Can Use Four Principal Corporate-Level Strategies in Order to Help

question 45

Essay

Managers can use four principal corporate-level strategies in order to help their organization to increase its sales and profits. Discuss any two of these strategies and explain the decisions that a manager would have to make in a business in order to design a program that used these two strategies.

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Definitions:

Equity

The value of an ownership interest in property or businesses, after deducting debts and liabilities.

First-Time Entrepreneurs

Individuals starting a business for the first time, often facing unique challenges and learning experiences.

Profitable Sales

Transactions that result in excess revenue over the cost of goods sold (COGS) and other expenses, contributing to the financial gain of a business.

High Value-Added

Products or services that undergo significant improvements or enhancements, adding considerable value over the basic cost of materials and production.