Define Competitive Advantage. What Are Its Four Building Blocks

question 9

Essay

Define competitive advantage. What are its four building blocks?

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Definitions:

Retailer

A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.

Customer Convenience

The ease with which a customer can purchase and use a product or service.

Marketing Channel

The path or route through which goods move from the producer to the consumer, including intermediaries like distributors and retailers.

Five Second Rule

A popular, albeit scientifically unsupported, belief that food dropped on the ground will not become contaminated with bacteria if picked up within five seconds.