Executive Support Systems Are Used to Link Top Managers Virtually

question 36

Multiple Choice

Executive support systems are used to link top managers virtually so they can function as a team;this type of executive support system is called a(n) :

• A)Artificial Intelligence
• B)Expert
• C)Software agent
• D)MSS
• E)Group decision support system

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Definitions:

Centralized Marketing Structures

Organizational layouts where decision-making and marketing activities are concentrated in a single or few locations, often at the headquarters.

Operational Excellence

an element of organizational leadership that stresses the application of a variety of principles, systems, and tools toward the sustainable improvement of key performance metrics.

Customer Intimacy

A business strategy focusing on personalizing service and building close relationships with customers to meet their specific needs.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into marketing actions to accomplish strategic marketing objectives.