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Discuss the Three Factors Managers Should Use in Deciding What

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Discuss the three factors managers should use in deciding what communication medium to use.


Definitions:

Utility Function

A mathematical model representing consumer preferences, used to explain how consumers allocate their spending.

Budget Constraint

Represents the combination of goods and services that a consumer can purchase given their income and the prices of those goods and services.

Income

The monetary payment received for goods or services, or from investments, typically measured per period like annually or monthly.

Apples

A popular fruit cultivated worldwide, known for its variety in taste, color, and utility in both raw and cooked forms.

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