Examlex
The power of a manager that is based on that manager's specialized knowledge or skills is known as referent power.
Localization
the process of adapting a product, application, or content to meet the language, cultural, and other requirements of a specific target market or locale.
Glocalization
A portmanteau of globalization and localization, describing how global practices are adapted to local cultures and environments.
Homogenization
The process by which cultures, customs, or items become uniform and similar, often as a result of globalization, leading to the reduction of cultural diversity.
McWorld
A term referring to the globalization of markets, where cultural, economic, and lifestyle homogenization occurs globally.
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