Cultures Whose Values and Norms Fail to Motivate or Inspire

question 78

Multiple Choice

Cultures whose values and norms fail to motivate or inspire employees;they lead to stagnation and,often,failure over time and are referred to as:

• A)Aggressive cultures
• B)Entrepreneurial cultures
• C)Inert cultures
• D)Adoptive cultures
• E)Adaptive cultures

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Definitions:

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.

Trial

A test period during which a product or service is used to assess its functionality or effectiveness before making a full commitment.

Product Line Extensions

Adding new products to an existing product line in order to compete more broadly in the industry.