Each Functional Activity Along the Chain Adds Value to the Product

question 90

True/False

Each functional activity along the chain adds value to the product when it lowers costs or gives the product differentiated qualities that increase the price a company can charge for it.

---

Definitions:

Call Centres

Centers staffed by agents who handle customer interactions, such as inquiries, support, and complaints, primarily through telephone calls.

American Popular Culture

A set of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture in the 20th and 21st centuries, heavily influenced by mass media.

Service Firms

Companies that provide intangible products or services to customers rather than physical goods.