One Functional Strategy Managers Can Use to Get Close to Customers

question 100

True/False

One functional strategy managers can use to get close to customers and understand their needs is value chain management.

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Definitions:

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.

Investment Center

A business unit within an organization that is responsible for its own revenues, expenses, and investments, and is evaluated on its return on investment.

Operating Assets

Assets that are used in the daily operations of a business to generate revenue, such as machinery, buildings, and equipment.

Controllable Margin

The portion of income that remains after deducting controllable expenses, indicating the earning performance that management can influence.