Discuss the Four Specific Ways in Which Managers Can Lower

question 74

Essay

Discuss the four specific ways in which managers can lower costs and/or increase differentiation to obtain a competitive advantage.

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Definitions:

Service-Sponsored Retail Franchise System

A franchising model where franchisors provide a full range of services including brand, operational guidelines, and ongoing support to the franchisee, often seen in retail.

Customer-Generated Franchising System

A customer-generated franchising system is a business expansion model where customers or users help to develop or promote franchised outlets, potentially influenced by their loyalty or satisfaction with the brand.

Agent-Sponsored Wholesale Franchise System

A franchising model combining agent wholesaling and franchising to expand distribution and reach of products.

Intensive Distribution

A distribution strategy that aims to provide widespread availability of a product by stocking it in as many outlets as possible.