PepsiCo Purchased KFC So That It Could Replace Coke Products

question 7

Multiple Choice

PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This was an example of:

• A)Horizontal integration
• B)Vertical integration
• C)A low-cost strategy
• D)A global strategy
• E)A diversification strategy

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Definitions:

Individualism

The principle of being independent and self-reliant, often prioritizing personal goals over collective ones.

Collectivism

A social theory emphasizing the importance of collective groups above individual interests and advocating for shared ownership and decision-making.

Deterministic View

The belief that all events, including human actions, are ultimately determined by causes regarded as external to the will.

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans are believed to share.