If Managers Decide That Their Organization Should Sell the Same

question 71

Multiple Choice

If managers decide that their organization should sell the same standardized product in each national market in which it competes,and use the same basic marketing approach,they adopt a:

• A)Synergy strategy
• B)Focused-differentiation strategy
• C)Related diversification strategy
• D)Multidomestic strategy
• E)Global strategy

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Definitions:

Social Footprint

A measure of the impact that a person or organization has on society through their social media presence and activities.

Psychographic

Pertaining to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used for marketing analysis.

Behavioral

Pertaining to actions or reactions of individuals or groups in response to external or internal stimuli, often studied in psychology and consumer research.