Selling to a Foreign Organization the Rights to Use a Brand

question 39

Multiple Choice

Selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits is referred to as:

• A)Licensing
• B)Franchising
• C)Strategic alliance
• D)Joint venture
• E)Diversification

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Definitions:

Counter-Analogy

A contrasting comparison used to refute or argue against a previous analogy by highlighting dissimilar aspects.

Analogy Reversal

The process of flipping an analogy to illustrate a point or to create a counterargument.

Opponent

A person or group competing against another in a contest, fight, game, or debate.

Burden Of Proof

The obligation to present evidence to support one's claim or argument in a debate or legal case.