If Managers Decide That Their Organization Should Sell the Same

question 31

True/False

If managers decide that their organization should sell the same standardized product in each national market in which it competes,and use the same basic marketing approach,they adopt a multidomestic strategy.

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Definitions:

Conformity

A social influence involving a change in belief or behavior in order to fit in with a group.

Formal Task Groups

Pertains to teams or committees created intentionally within an organization to achieve specific work objectives.

Lottery Drawing

A random selection process where winners are chosen from participants who have purchased tickets, often used for prizes or allocation of scarce resources.

Conformity

The act of matching attitudes, beliefs, behaviors, and practices to societal or group norms.